While divorcing itself from third-party services like Yelp and TripAdvisor won’t likely happen overnight, it’s clear that Apple is continuing to move in this direction. However, as MacRumors notes, the screenshot from this week’s event is the first time the feature has made an appearance for any U.S. and Australia, however even in those countries it’s not yet available for all points of interest. To be fair, Apple has rolled out a patchwork of these native ratings in a few other places like the U.K. This suggests it’s something that Apple needs to enable on the back-end, which makes sense as we already know that at least some of the code for this has been hiding in Apple Maps since last summer’s iOS 14 betas. It’s a “blink-and-you’ll-miss-it” moment during the unveiling of Apple’s new 24-inch M1 iMac by Senior Product Marketing Manager Colleen Novielli.Īs the Redditor notes, an image of Apple Maps running on the new iMac clearly shows an info card for “Joshua Tree National Park” with thumbs-up and thumbs-down recommendation buttons that don’t typically appear in Apple Maps.
While that obviously popped up in the beta by mistake, considering that the screen hasn’t been seen since, an observant Reddit user noticed its appearance in a screenshot during Apple’s Spring Loaded event earlier this week. Last year, a 9to5Mac reader stumbled across screens in an iOS 14 beta that not only allowed users to submit their own photos and ratings for points of interest, but even went so far as to provide an introductory overview screen announcing the feature. Now it looks like it’s getting ready to turn the key and activate it for Apple Maps users in the U.S. Alongside the new “Guides” feature added to Apple Maps in iOS 14 last year, Apple also more quietly snuck in a new user interface for places of interest that suggested it was preparing its own native rating system.
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